August 19, 2019

CASE STUDY: Creating Retail Cut-Through with a Custom Photo Activation

5 minute read
photo of custom activation by social playgroundphoto of custom activation by social playground
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Creating cut-through amongst the noise is a common challenge for retail activations. Luckily, the Social Playground team are experts in creating cut-through in a retail environment. Read more about how we created an irresistibly fun photo activation, with visually enticing theming, focused around providing real ROI that can be leveraged by clients beyond event days.

When Carnes Hill Marketplace came to us with a brief for their 90s-themed 20th anniversary celebrations, Social Playground was challenged to create a fun and enticing photo activation, that would remain engaging across an extended period of time.

Creating cut-through amongst the noise is a common challenge for retail activations. Shoppers are inundated with marketing messages, in a rush to get things done, or just uninterested in deviating from their plan to tick off their shopping list in their activewear. 

Luckily, the Social Playground team are experts in creating cut-through in a retail environment, with visually enticing theming and irresistible photo fun, which is focused around providing real ROI that can be leveraged by centres and retailers beyond event days. 

In addition to this, the added challenge at Carnes Hill was the month-long activation period, meaning the concepts, equipment and theming needed to last. 

Social Playground created a bespoke 90s themed space, complete with a branded Social Photo Booth, custom props and 90s games. Social Playground worked with multiple stakeholders to incorporate existing creative into the build and styling, ensuring all was cohesive within the overarching campaign.  

The Carnes Hill Marketplace 20th Birthday Celebration Activation

Custom Elements

Custom-Branded Photo Booth Enclosure

A custom-branded enclosure was created for our Social Photo Booth, to ensure as much branding as possible, whilst being sturdy and stable enough to last for the month-long activation. The customisable decals on each panel of the booth allows brands to maximise their branding and key messages onsite. 

Custom-branded photo booth enclosure
Carnes Hill Marketplace activation space
The giant branded cassette tape brought a nostalgic feeling


Custom-Printed Backdrop

A double-sided printed fabric backdrop was produced to create an intimate feeling at the activation space, with campaign branding to create a sense of consistency. 


90s Theming and Styling

A colourful and enticing activation space was created, using flooring, custom backdrop, custom printed props, 90s games, tables and stools. We also created a custom-branded giant cassette tape, bringing the instant nostalgia of the 90s to Carnes Hill. 

The Social Playground team are well-versed in the specific requirements of retail environments, so organising logistics, bump-in and bump-out, and WHS requirements is all on our radar in advance. 

Our onsite Event Producer, supervised all bump-in elements, making sure everything arrived safely and smoothly, and our Activations Coordinator supervised the visual styling, ensuring all was on-brief and on-brand. 


Have you got a long-term retail activation coming up? We would LOVE to chat with you about your unique event requirements. 


P.S Did you know we also sell our Photo Booths for long term installations? 

If you've got a retail space or venue and are looking to engage consumers all day, everyday, then why not consider purchasing your very own booth?!

Built to withstand literally thousands of events, our photo booths and hashtag printers are robust, user-friendly and perfect for high traffic locations. Your booth comes with all the branding options you know and love, plus we'll train you on the ins and outs.

Not quite ready to take on the software side of things? No problem, we offer a hand-holding service too. Buy your hardware and engage us to manage the software set up to eliminate any headaches or steep learning curves. 

Need staff? Our Playground People are available to run the booth at times you need a little extra help.


Get in touch at hello@socialplayground.com.au to find out more!

Retail experiential photo booth marketing activity