February 20, 2020

7 Fan Engagement Ideas That Brand Needs to Follow in 2020

5 min read
A Brand Activation Event Photo Booth GIF BoothA Brand Activation Event Photo Booth GIF Booth

Creative Event Engagement Ideas for Brand Activations and Events in Sydney, Melbourne, Brisbane and Perth.

Sporting events provide the perfect environment to engage consumers in meaningful and memorable experiences that build brand affinity. But coming up with unique ideas can be a challenge. Here's our top 7 ideas for engaging sports fans in 2020.

From one off event activations to season long campaigns, fan engagement has become a core part of the sporting experience. Attending a sports event isn't just about the game itself. The entertainment on and off the field contributes to a great day out. It's not news to brands either, that activations are the perfect way to leverage brand sponsorships to drive one-to-one engagement that is memorable and fun. We've narrowed it down to 7 key ideas that will engage fans in 2020.

Idea #1: Green Screen Activations

As digital and photo technology has advanced, so has green screen. With animated or video backgrounds, overlays and special effects, a Green Screen Photo Booth can transport your fans into a branded world where they can engage with your brand in an immersive way.

Integrate athletes, sports starts or faraway destinations into the green screen experience for a photo booth that's far from boring. Your creative concept can be anything - that's the beauty of green screen activations.

Scratch that plain, boring backdrop and replace it with a custom-branded version for some added awareness onsite, or integrate it with a branded marquee for an outdoor activation. The best thing is, we look after everything, so all you need to do is sit back and watch your fans delight!

Idea #2: Social360

With video consistently performing in the social media engagement stakes, these ultra-shareable Social360 videos provide the perfect fan engagement experience that puts the event attendee front and centre.

The Social360 captures 360 degree brandable videos of attendees at your event, and sends them straight to their device for social media sharing. With a branded enclosure or an open activation available to choose from, the Social360 can be surprisingly flexible to work within a range of activation or event environments.

Idea #3: Pose with the Pros SocialAR Booth

You might have read our most recent blog post on the launch of our brand new SocialAR product, which fuses augmented reality with the photo booth experience for live events and brand activations.

If you’ve seen the wildly popular Dallas Cowboys ‘Pose with the Pros’ experience that’s been the talk of sports clubs around the globe, you’d be itching to get your hands on your very own for your event.

But it’s not just sports stars that can be leveraged for this activation. Think movie, theatre or TV stars, animated characters, Olympians… the list goes on. Give your fans a change to get (virtually) up close and personal with their favourite stars, and walk away with the photo evidence to prove it!

Idea #4: Aerial Booth

The Social Playground Aerial Photo Booth quite literally turns the traditional photo booth on its head! By mounting a camera from above, we can create super engaging content that is a little outside the box.

Perfect for large groups, and super compatible with green screen, the Aerial Booth provides a great opportunity to showcase your brand in an exciting new way, that’s instantly shareable and ridiculously fun.

Idea #6: Green Screen Video Booth

Put your target consumer in the driver’s seat with this super engaging activation idea. If you’re looking for something cutting edge, ultra-immersive and highly shareable, then Video Green Screen should be your go-to!

The cool cousin of the Green Screen Photo Booth, this is perfect for Automotive activations at large-scale or sporting events. Like this one we worked on with Imagination for Ford Australia, where we can set up a custom in-car green screen experience, to transport attendees to a snowy-covered highway in the middle of summer.

Social Mosaic

Impactful, collaborative, and fun - the Social Mosaic is an effective way to engage fans onsite and inviting them to come together to contribute to your larger content story.

The Social Mosaic also incentivises your fans to upload photos to Instagram, or take a photo with our photo booth, to appear on the mosaic - ticking those KPIs, ding ding!

We love it when our clients integrate participation with a competition, so fans have just another reason to upload, like this spot-on example from our recent activation with CSM and HSBC where fans had the opportunity to instant WIN if their photo happened to land on a winning mosaic tile.

With a deep insight gained from activating our products and services at hundreds of sporting events around Australia, we offer the expertise and know-how to create a fan experience that is memorable and effective in driving onsite engagement and social media ROI.

So, if you’ve got a challenge to create something unique and engaging for your upcoming event, drop us an email or give us a call! We’d love to put together some bespoke ideas tailored to your objectives and audience.