Whether it be a major sporting season like the AFL or NRL, or a one-off event like the Rugby 7s, below you’ll find 7x effective ideas and strategies to engage with your fans, and make them cheer your name! You might even notice some of our very own Social Playground activations in there too.

We LOVE creating bespoke activations for our clients at major events like these, and hey, you might even land a season discount for your multiple activations - score!

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Idea #1: Green Screen Activations

With brands and agencies becoming more and more aware of the possibilities of Green Screen, we’ve seen a huge interest increase in Green Screen activations in early 2020 alone. With a Green Screen Photo Booth, you can transport your fans into a branded world, where they can engage with your brand in an immersive way.

Your creative concept can be anything - that's the beauty of green screen activations - but our most popular have been moments where fans can pose with players or athletes.

Scratch that plain, boring backdrop and replace it with a custom-branded version for some added awareness onsite, or integrate it with a branded marquee for an outdoor activation. The best thing is, we look after everything, so all you need to do is sit back and watch your fans delight!

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Idea #2: Social360

Video is definitely the “thing'' right now on social media. Far more engaging than a still photo, these ultra-shareable Social360 videos could be the star of your next effective fan engagement activation piece.

The Social360 captures 360 degree brandable videos of guests at your event, and sends them straight to their device for sharing. With a branded enclosure or an open activation available to choose from, the Social360 can be surprisingly flexible with your strict venue requirements too.

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Idea #3: Pose with the Pros SocialAR Booth

You might have read our most recent blog post on the launch of our brand new SocialAR product, which fuses augmented reality with the photo booth experience for live events and brand activations.

If you’ve seen the wildly popular Dallas Cowboys ‘Pose with the Pros’ experience that’s been the talk of sports clubs around the globe, you’d be itching to get your hands on your very own for your event.

But it’s not just sports stars that can be leveraged for this activation. Think movie, theatre or TV stars, animated characters, Olympians… the list goes on. Not to mention the infinite possibilities with special effects (think Pepsi’s famous bus shelter ad campaign).

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Idea #4: Aerial Booth

The Social Playground Aerial Booth quite literally turns the traditional photo booth on its head! By mounting a camera from above, we can create super engaging content that is a little outside the box.

Perfect for large groups, and super compatible with green screen, the Aerial Booth provides a great opportunity to showcase your brand in an exciting new way, that’s instantly shareable.

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Idea #6: Green Screen Video Booth

Put your target consumer in the driver’s seat with this super engaging activation idea. If you’re looking for something cutting edge, ultra-immersive and a little bit techy, then Video Green Screen should be your go-to!

The cool cousin of the Green Screen Photo Booth, this is perfect for Automotive activations at large-scale or sporting events. Like this one we worked on with Imagination for Ford Australia, we can set up a custom in-car green screen, to transport your onsite consumer experience to the next level.

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Social Mosaic

Impactful, collaborative, and fun - The Social Mosaic is an effective way to engage fans onsite with something they can contribute to.

The Social Mosaic also incentivises your fans to upload photos to Instagram, or take a photo with our photo booth, to appear on the mosaic - ticking those KPIs, ding ding!

We love it when our clients integrate participation with a competition, so fans have just another reason to upload, like this spot-on example from our recent activation with CSM and HSBC,

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