December 4, 2019

Video Trends Taking the Experiential Scene by Storm in 2020

3 minute read
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Video continues to be one of the most effective elements in marketing strategy as we roll into 2020 — and with good reason. Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. Coming up with content ideas can often be a challenge. That's where we come in.

As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there, so it's a no-brainer why you should choose a Social Video Booth to accompany your next out-of-the-box event idea.

On-trend and on-budget, this Social Video Booth now available for hire across Australia can capture video content live at your events and deliver it to your consumers instantly, ready to share. With green screen, augmented reality and unlimited special effects, there is no limit to your creativity.

If you're stuck for photo booth ideas, why not consider the Social Video Booth? Put the consumer in the spotlight and entice them to create personalised videos, with bucket-loads of branding, giving you tonnes of user-generated content to leverage in your marketing activities too.

Because we're seeing consistently higher sharing rates across all our video events, when compared to still photos or animated gif booths, we thought we'd put together a showcase of just *some* of the fun and engaging Social Video Booth ideas we've seen through to execution in the last 6 months.

1. Sportsbet #ConfessBS Confession Booth

When Geometry approached Social Playground to help create a fun and sharable 'confessional' moment inside their Sportsbet van onsite at the races, we couldn't wait to bring it to life with our Social Video Booth.

Complete with balanced audio, branding overlays and end titles, each video was ultra-personalised and uniquely fun.

2. Mecca Holiday Collection 2019 Launch

Mecca's Holiday launches are always jam-packed with influencers, well-versed in the art of social sharing. So, when Mecca wanted to put their VIPs right in the middle of the action, we couldn't think of a better solution than the Green Screen Video Booth.

Guests strutted their stuff in front of a Green Screen backdrop onsite, and instantly received their digitally superimposed video, where they were placed in an animated scene. Social Playground created intricate special effects to replicate Mecca's Holiday packaging! How cool!

3. Lego 'Play Her Way' Green Screen Video Booth

Brought to you by the geniuses at Rockstar Management, the Lego 'Play Her Way' Video Booth aimed to shine a light on the fact that girls can do anything. Integrated perfectly amongst Lego's ultra-colourful landscape, girls were encouraged to talk to camera about what they wanted to be when they grew up, drawing inspiration from the many themed-worlds at the event.

Balanced audio, start and end title branding as well as a digital overlay accompanied these videos to seamlessly integrate them into the event creative.

4. Telstra Australian Business Awards 2019

Social Playground's client, Imagination, don't call themselves that for no reason! We helped their imagination run wild with the possibilities of our Video Booth for the Telstra Australian Business Awards for 2019.

Integrated within an existing build, Social Playground worked to perfect the user experience with extensive testing and tweaking, to get the effects just right.

Our roving videographer used special videography techniques to capture guests interacting with the booth, with digital copies sent straight to guests' email, for sharing to their hearts content.

5. Lendlease Spring Campaign 'Vlogger Studio'

When The Society Group needed a sharable solution to their DIY Influencer Booth idea, Social Playground were quick to propose the Social Video Booth.

Kids and adults alike jumped into a branded Video Booth and were encouraged to create a personalised video with their favourite purchases.

With a choice of digital overlay to match their 'haul', a handy $5 incentive to participate, and compelling prizes drawn throughout, this retail activation worked a treat to create hype and engagement at Macarthur Square, Erina Fair, Sunshine Plaza and Lakeside Joondalup.

Have you got an idea for video in 2020? We'd love to brainstorm with you!

Get in touch today at hello@socialplayground.com.au or call us on 02 8399 3468.

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2020 Video Booth Trends for Brand Activations and Events