Team Girls is dedicated to fostering and promoting girls’ participation in sport. It’s about girls supporting girls, building up their confidence, and knowing they’re stronger when they stand together – on and off the court. This was a campaign we were excited to get behind.
When Suncorp were seeking something beyond the photo booth to engage their target audience, we knew creating a personalised experience for stadium attendees was guaranteed to drive engagement. Working with Common Project, we delivered a branded experience for attendees at major netball stadiums around the country.
Attendees were invited to have a photo in front of a green screen, enter their name and receive a print-out of a custom sized print complete with personalisation. Each photo was slipped into a lanyard as a branded collectable.
The experience delivered thousands of branded engagements at events around the country, with girls proudly wearing their lanyards as they supported their favourite teams.