Twitter banks future on video after releasing some impressive stats on the way consumers are using Twitter as the most influential video platform.
Twitter fires back at social networks and claims they are the new go-to for video advertising. Although they certainly are not the most used video platform (Youtube, Instagram, Facebook & Vimeo without a doubt have higher numbers of eyes) Twitter DO claim that they are the most valuable video platform, and here’s why...
Video content on Twitter is TWICE as memorable than if it were watched on any other social platform.
According to an IPG Media Lab report,
'The same video ad is nearly twice as memorable in a social video feed compared to a similarly skippable video format on premium sites and is a stronger driver of brand favourability.'
This is because although Twitter may have dwindling numbers, the users they have retained are of a higher quality and are generally just more interested in what we have to say as advertsiers!
Q) As advertisers should we be valuing quality over quantity? Should we be targeting MORE eyes or the eyes of those who are generally interested?
At Social Playground we aim to target our defined audiences through consumer created content.
By building a concentrated following of relevant consumers we can build trust and common interest with our new found peers. From there it is easier to break through the advertising wall and speak to consumers directly.
Naturally our go-to is still Instagram, Facebook and Snapchat but after these results a Twitter push is definitely in order!