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SAD OL' FACEBOOK STORIES...

May 10, 2017

If your news feed looks anything like mine Facebook stories has just not cracked up to the hype it had promised. At the best of times I have one to two friends appear up the top of my feed… and more often than not it’s a ghost land of greyed out faces in a bid for Facebook to encourage users to play, so what went wrong?!

 

0/855 friends is not a great strike rate…

 

 

The whole concept of ‘Stories’ has really taken social by storm with Snapchat, then Instagram and now Facebook. Is this a classic case of too little too late from Facebook? The ‘Stories’ market has been overpopulated and now consumers just have too much of a choice when it comes to live video streaming.

 

We all know that video content is still proving king in the world of consumer driven content, so why have Facebook not been able to crack into this market? Particularly with the tool sitting right at the top of our news feeds, begging for user engagement!

 

If there is one thing we have learnt from being in the world of consumer-generated content and social media innovation, it's that reinvention is key.

 

DW Facebook, you guys are still the world's most successful social platform! BUT I can’t help feel a wave of sadness every time I start my scroll with a trail of lonely faces…

 

 

 

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