In a bid to further integrate our lives, Snapchat have released the ability for us to now search by story! This feature allows users to find any story on Snapchat that might be of interest to us or our general location. Search clubs, pubs and even generic words like ‘puppy’ or ‘Zac Efron's abs’… and have a world of relevant content at your fingertips! #letthestalkingcommence
Warning: New revelation may seriously impact social life…
If you’re a marketing mogul you know now that unless your event hit socials hard, it may as well not have happened. It might sound dramatic but your event reputation doesn’t exactly come from the night itself, it comes from the posts, likes, comments and content which floods our socials on the night. We might spend months planning an event only for it to look like a total flop on social which could mean a #socialdisaster for your event’s reputation.
The ability to search on Snapchat Stories is now giving us a backstage pass to every event we could only dream of attending which means anything and everything at your event is shareable, live and free for all to view. Both a scary and exciting thought for those of you in the big-bad world of event planning!