Arguably the biggest social news this week landed on Monday with reports flooding in that Snap Inc. has been handed a major lifeline in the form of a partnership with Time Warner.
So what does this mean for Snap users?
Time Warner will be making a variety of shows for the Snap platform. Dramas, comedies, an augmented reality platform and documentaries will all be incorporated into the app in the coming twelve months. Time Warner will produce up to ten original shows for Snapchat per year, with each episode being between three and five minutes’ long.
As part of the deal, HBO, Turner and Warner Bros will all be able to advertise on Snapchat as they try to grab the attention of millennial users.
Because of this new partnership, Snap shares escalated this week putting the social platform back on top in the world of social.
Welcome back, Snap.