Facebook advertising is often the middle child when it comes to understanding how it works. There is so much information out there about when, why and how we market on Facebook that it can often become a total blur. Instead of giving you a 1-5 of how-to, we’ve curated a ‘best of’ list when it comes to kick A$$ Facebook Pages.
Secret Weapon? Video.
Red Bull’s biggest win is their video content. These guys have dissected their demographic and know exactly what they want to see and when. For Red Bull lovers this means action, i.e. extreme sports videos on the reg. Their video content is real, sleak and extremely well produced. Although movie-quality videos may not be an option for all of us, the power here is in video content.
Video content generates almost 1200% more social shares than just an image, text or an image with text.
Secret Weapon? UGC (User Generated Content).
Taco Bell have nailed the ability to relate to their audience. These guys are relatable, witty and are always on the ball when it comes to engaging with consumers. Content wise, their average post is nothing more than an iPhone shot or a basic video. By creating relatable content, the brand is allowing consumers to constantly relate and accept their advertising.
The brand values their community so much that more often hat not they are posting content generated directly from their users.
Secret Weapon? Segregated Demographics.
As a brand Nike are completely aware that they have a huge variety of audience. Much like Women’s wear is obviously quite different to Men’s wear, basketball fans are very different to skateboarders. Cleverly, this lead to Nike creating an abundance of separate Facebook pages which each target a smaller, niche group of Nike enthusiasts.
For Nike, segregating their demographics means more targeted, niche and effective Facebook marketing to their demographics.