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Retail Takes 360

August 16, 2017

 

Retail spaces and brands alike are always on the hunt for new exciting campaigns and ways to create visual ecstasy for their consumers.

 

We stumbled across Ted Bakers newest VR / 360 Summer Spring campaign and thought it too good not to share:

 

 

Ted Baker along with other brands like Toms and Mercedes  are using video platforms to create user experiences like no other. These videos allow consumers to explore and delve head first into visual scenery, as if right there with the brand themselves.

 

We are loving seeing brands explore these types of visual and video platforms as if we know one thing, it’s that unique content is the key to creating viral campaigns.

 

Consumers are no longer reacting to perfection, but rather a real-life insight into how a product or experience feels, from the inside out.

 

 

 

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