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Branding Trends & Trendy Branding

September 20, 2017

We’ve trawled the net to find you a snapshot of our favourite and most innovative marketing trends to date!

 

KIND.

 

A health-focused snack brand who recently put up a sculpture in New York's Times Square showing just how much sugar the average American child consumes in only a year! KIND’s take on ‘educational art’ has certainty caused a stir with the media and you can certainly see why…

 

 

SoulCycle x Zola.

 

An unlikely combination of fitness meets Wedding registry!? Not every kick-a$$ campaign needs to make sense, sometimes it’s the most unlikely of collabs which will get heads turning. Soul Cycle have teamed up with Zola, because in all honestly, I’d take a soul cycle session over a toaster any day!

 

 

Alibaba.

 

Paying in smiles is now a thing, thanks to Alibaba! In a genius (and heart-warming) move, Alibaba have launched technology that recognises a human smile when detecting fraud online. Consumers are asked to ‘smile to pay’ to allow the new technology to detect if the online system is facing fraud, or a human smile. This campaign gets a BIG tick from us!

 

 

 

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