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Benefit Magic Brows Influencer Launch

Creating the WOW factor among influencers is tough these days, so when Benefit approached Social Playground, we were excited by the challenge to come up with a concept to excite and delight at their influencer event. Pulling inspiration from the Met Gala, we created the ultimate ‘gram-worthy’ photo moment for Benefit.
an icon of a hand drawing a pattern

ANIMATED GIFS

an icon of 3 people standing side by side

INFLUENCER MARKETING

an icon of a machine cog

SET DESIGN & BUILD

Live Gif Booth for Influencer Launch Event

girls in gif booth at a social playground event
girl posing in light tunnel at custom event
girls in light tunnel at gif booth event
girls in gif booth at a social playground event
girl posing in light tunnel at custom event
girls in light tunnel at gif booth event
girls in gif booth at a social playground event
girl posing in light tunnel at custom event

HOW WE DID IT

How to Create a 'Gram-Worthy' Moment
Cue beauty lighting, a unique backdrop and animated gifs for unstoppable fun and thumb-stopping content that's made for Instagram sharing.

Boasting thousands or even millions of online followers, the beauty influencer is the must-have attendee for any beauty product launch. But when your guest list gets invited to the opening of an envelope, how do you WOW an influencer with the event experience and inspire them to capture and share content online? Enter the Social Playground Gif Booth with a custom-built Light Tunnel backdrop.

Held at an exclusive Sydney location, the Benefit Magic Brows launch was pink, pretty and oh so fabulous. Influencers sipped on candy coloured cocktails while they mingled and enjoyed circus inspired performances. While the whole event was pretty Instagram-worthy, it was the photo booth that was the life of the party. 

Influencers were literally lining up to get inside the gorgeous booth and perfect their pose in front of incredible lighting. Every picture perfect gif was available to influencers instantly via SMS delivery.

The result? Over 95% of animated gifs were shared to social media, generating over 500,000 social media impressions in just 3 hours. For the client? This meant an incredible, customised onsite experience and a CPM of just $16. Not bad when your primary goal was to create some hype at the event.

If you'd like to know how Social Playground can drive an engaging event experience plus deliver measurable social ROI, get in touch!

gif booth event setupgif booth event setup
event staff using gif booth at event activationevent staff using gif booth at event activation

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Ready to create memorable experiences and drive social ROI? Get in touch!