group of people using the social playground gif booth at eventgroup of people using the social playground gif booth at eventgroup of people using the social playground gif booth at event

Swatch Drives 45% Increase in Foot Traffic

Leveraging the popularity of digital filters and augmented reality, we created a robust campaign to ultimately increase in-store foot traffic and launch a new product line for one of Europe’s most colourful brands!
an icon of a hand drawing a pattern

ANIMATED GIFS

augmented reality

AUGMENTED REALITY

a collection of small icons displaying multiple media types

SOCIAL MEDIA SHARING

Swatch experiential photo marketing campaign in retail

guy posing in gif booth at event activation
two guys making posing at gif booth event
guy making a gif at social playground activation event
guy posing in gif booth at event activation
two guys making posing at gif booth event
guy making a gif at social playground activation event
guy posing in gif booth at event activation
two guys making posing at gif booth event

HOW WE DID IT

Driving Brand Engagement in the Retail Space
Throughout the five day campaign, over 90,000 consumers were reached via social media sharing, and Swatch recorded a 45% increase in foot traffic into their retail store. These are the kind of results that get us out of bed every day!

To launch the new SKIN Irony Collection from Swatch, we were tasked with increasing foot traffic at their Melbourne Central store, engaging the Australian market and creating something FUN to support brand awareness and launch the new line - and boost the campaign on socials, of course.

Armed with custom augmented reality lenses replicating Swatch’s above the line campaign, we created an interactive GIF Photo Booth pop-up close by the Melbourne Central Swatch Store. Our team of Playground People were on hand to captivate passers-by and have them step inside the booth to play.

Participants were asked to pick a metal colour – Bronze, Silver or Gold, and hey-presto, digital lens applied! Plus we included unlimited printing for a branded take home memento. Meanwhile, our live feed beamed the imagery throughout the centre to increase awareness, engagement, and that all important foot traffic.

Not one, but two incentives were in place throughout the campaign. This ensured the activation was tied to a strong call to action to meet Swatch's objectives. Scratch cards were awarded to all participants, giving them a chance to win an on the spot prize in store. The best daily gif shared with #futureclassicimage received a free SKIN IRONY claimable in store.

Experiential marketing creates an opportunity for consumers to build a memorable connection with a brand. Through digital technology, we were able to incorporate the above the line campaign imagery into the consumer experience, and enable consumers to create their own user-generated-content that was ready to share online. Integrating the experience with a redeemable call to action meant the results are measurable.

event staff at gif booth standevent staff at gif booth stand
a photo of gif booth activationa photo of gif booth activation

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