Social Playground created a bespoke 90s themed space, complete with a branded Social Photo Booth, custom props and 90s games. Social Playground worked with multiple stakeholders to incorporate existing creative into the build and styling, ensuring all was cohesive within the overarching campaign.
A custom-branded enclosure was created for our Social Photo Booth, to ensure as much branding as possible, whilst being sturdy and stable enough to last for the month-long activation.
The customisable decals on each panel of the booth allows brands to maximise their branding and key messages onsite.
A colourful and enticing activation space was created, using flooring, custom backdrop, custom printed props, 90s games, tables and stools. We also created a custom-branded giant cassette tape, bringing the instant nostalgia of the 90s to Carnes Hill.
The Social Playground team are well-versed in the specific requirements of retail environments, so organising logistics, bump-in and bump-out, and WHS requirements is all on our radar in advance.
Our onsite Event Producer, supervised all bump-in elements, making sure everything arrived safely and smoothly, and our Activations Coordinator supervised the visual styling, ensuring all was on-brief and on-brand.