social playground photo booth activationsocial playground photo booth activationsocial playground photo booth activation

Creating Retail Cut Through for Carnes Hill

When Carnes Hill Marketplace came to us with a brief for their 90s-themed 20th anniversary celebrations, Social Playground was challenged to create a fun and enticing photo activation, that would remain engaging across an extended period of time.
a collection of small icons displaying multiple media types

SOCIAL MEDIA SHARING

an icon of a machine cog

SET DESIGN & BUILD

an icon of a hand drawing a pattern

ANIMATED GIFS

Retail marketing pop up photo booth activation

kids posing at gif booth event
girl posing during photo booth event hire
girl posing at gif booth event
kids posing at gif booth event
girl posing during photo booth event hire
girl posing at gif booth event
kids posing at gif booth event
girl posing during photo booth event hire

HOW WE DID IT

A Retail Pop Up Space to Engage Shoppers
Creating cut-through amongst the noise is a common challenge for retail activations. Shoppers are inundated with marketing messages, in a rush to get things done, or just uninterested in deviating from their plan to tick off their shopping list in their activewear.

Social Playground created a bespoke 90s themed space, complete with a branded Social Photo Booth, custom props and 90s games. Social Playground worked with multiple stakeholders to incorporate existing creative into the build and styling, ensuring all was cohesive within the overarching campaign.

A custom-branded enclosure was created for our Social Photo Booth, to ensure as much branding as possible, whilst being sturdy and stable enough to last for the month-long activation.

The customisable decals on each panel of the booth allows brands to maximise their branding and key messages onsite.

A colourful and enticing activation space was created, using flooring, custom backdrop, custom printed props, 90s games, tables and stools. We also created a custom-branded giant cassette tape, bringing the instant nostalgia of the 90s to Carnes Hill.

The Social Playground team are well-versed in the specific requirements of retail environments, so organising logistics, bump-in and bump-out, and WHS requirements is all on our radar in advance.

Our onsite Event Producer, supervised all bump-in elements, making sure everything arrived safely and smoothly, and our Activations Coordinator supervised the visual styling, ensuring all was on-brief and on-brand.

gif booth activation setupgif booth activation setup
hashtag printer at eventhashtag printer at event

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