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Coles Little Shop Retail Activation

An immersive pop up experience in Westfield Shopping centres to amplify the launch of the Coles Little Shop 2 collectables. Our green screen transported consumers into their own Coles Little Shop world plus offered a branded take home.
green screen

GREEN SCREEN

special effects

SPECIAL EFFECTS

immersive experiences

IMMERSIVE

Green screen open photo booth hire for retail.

boy having photo taken at green screen event
girl having photo taken at event activation
green screen photo at social playground event
boy having photo taken at green screen event
girl having photo taken at event activation
green screen photo at social playground event
boy having photo taken at green screen event
girl having photo taken at event activation

HOW WE DID IT

Engaging Families in the Retail Environment
What’s better than collecting a Coles Little Shop collectable? Being immersed right next to a giant size version via the magic of our immersive green screen technology.

To amplify the Coles Little Shop 2 campaign, we teamed up with Habitat Media to create an immersive green screen photography experience for families to engage with in Westfield shopping centres.

Kids were given a choice of Coles Little Shop Collectables for their photo experience –ranging from giant toothpastes to larger-than-life Vegemite jars. Each photo was captured in front of a green screen backdrop.

Our software instantly immersed the consumer into a ColesLittle Shop world. Photos were printed and given to consumers as a branded take home.

Hundreds of branded photos and animated gifs were captured and shared to mum or dad’s social media accounts. The experience provided an engaging onsite experience and drove brand awareness in the retail environment.

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