To amplify the Coles Little Shop 2 campaign, we teamed up with Habitat Media to create an immersive green screen photography experience for families to engage with in Westfield shopping centres.
Kids were given a choice of Coles Little Shop Collectables for their photo experience –ranging from giant toothpastes to larger-than-life Vegemite jars. Each photo was captured in front of a green screen backdrop.
Our software instantly immersed the consumer into a ColesLittle Shop world. Photos were printed and given to consumers as a branded take home.
Hundreds of branded photos and animated gifs were captured and shared to mum or dad’s social media accounts. The experience provided an engaging onsite experience and drove brand awareness in the retail environment.