Social Playground : Fashions on the Field Photo Activation

With thousands of attendees dressed to impress, we created an efficient multi-camera studio to capture thousands of photos in a matter of hours.

In partnership with The Valentina Group Agency and MelbourneRacing Club, we created a ProPix DSLR Studio to capture the Dyson Style Stakes.Attendees pouted and posed in front of a choice of four backdrops, adding a touch of personalisation.

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After capturing their pic, attendees headed to our sharing station to pop in their details and opt in to enter the Dyson Style Stakes.Images were instantly sent to the attendee via SMS, ready to share on socialmedia.

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We designed and developed a custom online voting app to enable judges to log in to shortlist and rank their top entries for the DysonStyle Stakes. With built in features such as galleries, email and SMS alerts and a clever algorithm to calculate votes, the Dyson Style Stakes voting app enabled the entire judging process to go digital.

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Now that’s what we call a winning punt!

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