We teamed up with MAAKE to deliver an award winning campaign for Treasury Wines 19 Crimes. Our team of event photographers were deployed to Dan Murphys stores around the country. Within each store was a 'mug shot' set where consumers could pose for a photo against a mug shot style backdrop.
Each photo was treated with custom filters to match the wine labels actual packaging and printed on a sticker paper which could be applied directly to a 19 Crimes wine bottle.
The result was a fun photo moment, delivered as a personalised experience. Shoppers were encouraged to purchase the product to personalise their bottle, with hundreds of consumers taking up the offer.
With instant SMS delivery, consumers also received a branded print that could be shared so social media, driving increased brand awareness for 19 Crimes.