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Printing Wine Labels with 19 Crimes

In partnership with MAAKE we captured mug shops in Dan Murphys stores around Australia to drive awareness of 19 Crimes from
dslr photography

DSLR PHOTOGRAPHY

immersive experiences

IMMERSIVE

a collection of small icons displaying multiple media types

SOCIAL MEDIA SHARING

Custom printed wine label stickers for live events

girl posing at propix event
girl posing in propix photo booth
girls in propix photo booth
girl posing at propix event
girl posing in propix photo booth
girls in propix photo booth
girl posing at propix event
girl posing in propix photo booth

HOW WE DID IT

Custom Sticker Printing in the On Premise
19 Crimes Wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia. It was only fitting to bring this brand personality to the on premise environment.

We teamed up with MAAKE to deliver an award winning campaign for Treasury Wines 19 Crimes. Our team of event photographers were deployed to Dan Murphys stores around the country. Within each store was a 'mug shot' set where consumers could pose for a photo against a mug shot style backdrop.


Each photo was treated with custom filters to match the wine labels actual packaging and printed on a sticker paper which could be applied directly to a 19 Crimes wine bottle.

The result was a fun photo moment, delivered as a personalised experience. Shoppers were encouraged to purchase the product to personalise their bottle, with hundreds of consumers taking up the offer.

With instant SMS delivery, consumers also received a branded print that could be shared so social media, driving increased brand awareness for 19 Crimes.

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