girls posing for photo social playground eventgirls posing for photo social playground eventgirls posing for photo social playground event

Creating unique content with Social Video

To engage influencers in the launch of the new MECCA Holiday range, we created a video moment that celebrated the new range and each influencer’s unique personality.
green screen

GREEN SCREEN

an icon of 3 people standing side by side

INFLUENCER MARKETING

concept development

CONCEPT DEVELOPMENT

Live video booth hire for influencer event

HOW WE DID IT

Engaging Influencers with Creative Video
A custom video booth that brought to life the MECCA Holiday brand in a personal and fun experience that’s infinitely shareable.

When MECCA came to us with some content inspo, we were only too excited to create something that aligned with their Holiday campaign and leveraged our creativity. In response, we created a custom video content piece which was highly engaging and a whole lot of fun.

Influencers were invited to step into a green screen studio and record a few short seconds of video footage. Our software then instantly inserted the content into a branded piece, complete with animation. Each video was sent to the influencer instantly via SMS, ready to share to social media.  

Over 50% of videos were shared directly to social media immediately following the event, building awareness for MECCA’s new Holiday collection, reaching thousands of beauty obsessed consumers via MECCA’s hand-selected influencers.

Social Video is your perfect engagement tool for creating unique content that is more likely to be shared than a still photo or animated gif. Videos can include branded overlays, animations and special effects, background music, audio and so much more. 

event staff at social playground video booth activationevent staff at social playground video booth activation
photo of custom event activationphoto of custom event activation

Like what you see? Explore more case studies.

Ready to create memorable experiences and drive social ROI? Get in touch!