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When MECCA came to us with some content inspo, we were only too excited to create something that aligned with their Holiday campaign and leveraged our creativity. In response, we created a custom video content piece which was highly engaging and a whole lot of fun.
Influencers were invited to step into a green screen studio and record a few short seconds of video footage. Our software then instantly inserted the content into a branded piece, complete with animation. Each video was sent to the influencer instantly via SMS, ready to share to social media.
Over 50% of videos were shared directly to social media immediately following the event, building awareness for MECCA’s new Holiday collection, reaching thousands of beauty obsessed consumers via MECCA’s hand-selected influencers.
Social Video is your perfect engagement tool for creating unique content that is more likely to be shared than a still photo or animated gif. Videos can include branded overlays, animations and special effects, background music, audio and so much more.
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